Chief Marketing Officer, Tourism Australia
Susan Coghill has one of the more enviable briefs in marketing: selling Australia to the world. As Tourism Australia's CMO she leads a global team across 16 markets, with work spanning the long-term "Come and Say G'day" brand platform, the "Dundee" Super Bowl campaign and "Holiday Here This Year." Her earlier career spans advertising agencies in the US, Singapore and Australia, and marketing roles at Qantas and Westpac. She has been recognised on Campaign Asia's and B&T's CMO Power Lists, as AWARD CMO of the Year, and in the CMO50 and CMO Awards.
